- What is needed to SEO Drupal?
- Do Fortune 500 companies blog?
- How do I create buzz about my site, my industry or my business?
- What are the top 20 web sites?
- How do I optimize my eCommerce web site?
- How do I keep visitors returning more than once?
- How do I submit my site to search engines and directories?
- How do I know how well my site is doing?
- How do I get to know people on the web for links?
- What should I NOT have on my web site?
- What should I do as soon as my site is public?
- How long do I have to capture a visitor's attention?
- Should I have a Flash intro?
Drupal is naturally search engine friendly and you don't always have to add anything to it but content.
Below are some additional search engine optimization recommendations:
Clean URLs
Meta Tags
Page Title Module
Find URL Alias Module
Pathauto Module
Google Analytics Module
XML Sitemap
404 Error Pages
Yes. Examples of Fortune 500 blogs...
Amazon.com Inc.: Amazon Web Services Blog - http://aws.typepad.com/
Boeing: Randy's Journal - http://boeingblogs.com/randy/
Cisco Systems, Inc.: Cisco High Tech Policy Blog - http://blogs.cisco.com/gov
Cox Communications: Digital Straight Talk - http://www.digitalstraighttalk.com/
Dell: Direct2Dell - http://www.dellone2one.com
General Electric Company: GE Global Research blog - http://www.grcblog.com
General Motors Corporation: FastLane - http://fastlane.gmblogs.com
Google: Google's corporate blog - http://googleblog.blogspot.com
Hewlett-Packard Company: HP blogs - http://www.hp.com/hpinfo/blogs/index.html
IBM: Guide to IBM Blogs - http://smokey.rhs.com/web/ibm/hhbg2ib.nsf/web/index.html
Intel: I@Intel - http://blogs.intel.com/it
Microsoft: MSDN's Microsoft Blogs - http://blogs.msdn.com/Bloggers.aspx?GroupID=2
Starwood Hotels & Resorts: The Lobby - http://www.thelobby.com
Sun Microsystems Inc: CEO, General Counsel, and Sun executive blogs - http://www.sun.com/aboutsun/executives/index.jsp
Texas Instruments: Video 360 - http://blogs.ti.com
Wells Fargo: Wells Fargo blogs - http://blog.wellsfargo.com
Yahoo!: Yodel Anecdotal - http://yodel.yahoo.com
Find more coroporate blogs.
» Ask your customers or clients for a reference or testimonial.
» PR: Get to know the press and request reviews.
» Make yourself an expert in your field.
1. yahoo.com 125M+ U.S. monthly uniques. The site caters to a more educated crowd.
2. google.com 123M+ U.S. monthly uniques. The site caters to a fairly wealthy, more educated audience.
3. aol.com 56M+ U.S. monthly uniques. The site attracts a slightly more female than male group.
4. youtube.com 54M+ U.S. monthly uniques. The site is popular among a younger audience.
5. microsoft.com 51M+ U.S. monthly uniques. The site appeals to a skewing older audience.
6. msn.com 48M+ U.S. monthly uniques. The site caters to a more educated audience.
7. ebay.com 48M+ U.S. monthly uniques.
8. myspace.com 46M+ U.S. monthly uniques. The site attracts a youthful, rather female audience.
9. wikipedia.org 44M+ U.S. monthly uniques. The site attracts a younger, more educated group.
10. mapquest.com 43M+ U.S. monthly uniques. The site attracts a very slightly female biased, more educated, fairly wealthy audience.
11. live.com 41M+ U.S. monthly uniques. The site attracts a more educated audience.
12. amazon.com 41M+ U.S. monthly uniques. The site caters to a more educated audience.
13. about.com 38M+ U.S. monthly uniques. The site attracts a slightly more female than male crowd.
14. verizon.com 34M+ U.S. monthly uniques. The site caters to a slightly more female than male audience.
15. adobe.com 30M+ U.S. monthly uniques. The site appeals to a very slightly female biased, skewing older audience.
16. bizrate.com 29M+ U.S. monthly uniques. The site appeals to a slightly female slanted, primarily older, fairly wealthy following.
17. facebook.com 28M+ U.S. monthly uniques. The site is popular among a younger, very slightly female biased, more affluent crowd.
18. go.com 28M+ U.S. monthly uniques. The site is popular among a fairly wealthy crowd.
19. answers.com 28M+ U.S. monthly uniques. The site caters to a more educated audience.
20. wordpress.com 27M+ U.S. monthly uniques. The site attracts a more youthful following.
» If you’re running an e-commerce site, hire a writer to rewrite all your product descriptions with a fresh POV. You may be too dirty (too close) to describe your products clearly.
» Secure your site where and when needed.
» It is not recommended to require registration during checkout if not absolutely needed.
» When you receive customer requests via e-mail, answer them as soon as possible.
» Create 2-3 pay-per-click ads on Google Adwords.
» Update, update, and update.
» Offer newsletter signup and send out a weekly or monthly newsletter. Give out coupons or send out press releases, etc.
» Start a membership site for users to login and keep in touch.
» Evolve the site so visitors feel like they are growing with you.
» Add your link to search engines and directories ASAP.
Google: http://www.google.com/addurl/
Yahoo: https://siteexplorer.search.yahoo.com/submit
» Watch your traffic logs. Note all referring sites.
» Watch your analytics for keyword and visitor tracking.
» Google your domain name to see who is talking about you.
» Comment on other blogs/sites. Get to know bloggers. Build some relationships you can use later. Network.
» Email the owners of your favorite sites and request a link exchange. Some will actually reply.
» Create profiles on social networks (Facebook, MySpace, YouTube, etc) and friend people who are interested in your site’s focus. Examples: Chick Lit Website would friend members of “chick lit” groups. A Star Trek memorabilia site would friend Star Trek fans.
» A splash page or Flash intro that is not incorporated into your front page.
» Broken links. Check your site for broken links often and fix those links.
» User-friendly error pages. Drupal has automated error pages and you can add 404 error pages which offer site search result based on entry URL.
» Do not put 100 links at the bottom of your home page or hidden links. They do not help you. Only link exchanges will help you.
» Do not use pointless meta tags. Only use keywords which relate to your content.
» Do not use pointless content. Your content should be filled with keywords relating to your site.
» Set up Google, Yahoo!, and Live Webmaster Tools.
» Submit an XML sitemap using your webmaster tools.
» Set up Google Analytics and add to your site. It's important for you to keep track of your visitors and analyze internet marketing.
» Using analytics, consistently track conversions: Sales, or leads, and all ways visitors get to your site.
» Use a keyword tracker to find the top keywords and phrased in your industry. Incorporate those keywords into your new content.
» Find out who links to your competition and see about getting them to link to you.
Approximately 4 seconds.
NO.
1- Don't make your visitors wait.
2- Search engines spiders will probably never crawl your site if there is a Flash intro because it will stop crawling when encountering Flash.
3- Often other countries and certain businesses and gov't agencies cannot access Flash and these visitors / customers / clients may find themselves at a dead end with no access to your site.
It is recommended that you integrate Flash into the front page of your website in a small portion such as an ad, header or commercial.
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